Amores Dental of Dadeland

Growth Projections

Fill the chairs first. Then expand.

Prepared March 2026

01

The Real Picture

Dadeland Today — Underutilized

12

Operatories Built

4

Doctor-Days/Week

~30%

Estimated Chair Use

Gaps

Schedule Not Full

Current Schedule

Mon–Wed	Dr. Arocha (GP)
Thursday	Dr. Amores (GP) — works PB all other days
Friday	CLOSED
Hygiene	2 hygienists — not fully booked

The Problem

Doctor schedule has empty slots
Hygiene chairs not fully booked
12 ops built, only 3-4 used daily
Adding staff into empty chairs = more cost, same revenue

02

Revenue Left on the Table

Current vs. Capacity With Existing Staff

Dr. Arocha
(Mon–Wed)

~$400Kof $890K potential

80% target

Dr. Amores
(Thu only)

~$120Kof $220K potential

80% target

2 Hygienists
(Mon–Thu)

~$250Kof $500K potential

80% target

Estimated Revenue Gap — Already-Paid Staff Sitting Idle

$500K – $840K/yr

Revenue that can be recovered by filling existing schedules — no new hires needed

03

The Game Plan

Fill First. Then Expand.

Phase 1

Fill Chairs

Marketing fills Dr. Arocha + hygiene schedules to 80%+. No hiring.

Phase 2

Open Friday

Once Mon–Thu is full, add Friday. Instant +25% capacity, zero new staff.

Phase 3

Hire & Grow

Add 3rd GP + 2 hygienists only when current providers are booked 2+ weeks out.

Hiring before filling = paying two salaries for one patient's worth of work

04

Hire Triggers

KPIs That Signal "Ready to Expand"

KPI	Today (Est.)	Hire Trigger	Why It Matters
Patients/Day (Doctor)	6–8	10–12 consistently	Schedule at 85%+ = time to add a provider
Patients/Day (Hygiene)	5–6 per hygienist	8–10 per hygienist	Full hygiene = add chairs before adding doctors
New Patients/Month	~15–25 (est.)	40–50+	Need steady flow before schedule can sustain a new GP
Schedule Booked Out	Same-day slots open	2+ weeks out	Patients waiting = proof of demand
Case Acceptance Rate	Unknown	80%+	Diagnosing but not converting = marketing won't help
Hygiene Reappointment	Unknown	85%+	Patients returning = compounding growth

05

Phase 1 — Now

Fill Existing Capacity

Target: Mon–Thu at 80%+

Dr. Arocha: 10+ patients/day (Mon–Wed)
Dr. Amores: 10+ patients/day (Thu)
Both hygienists: 8+ patients/day each
40+ new patients/month across both locations
Schedule booked 2+ weeks out

What Marketing Delivers

SEO + content driving organic new patients
Google Business Profile optimized for local search
AI chat + phone capturing after-hours leads
Review generation building social proof
Recall/reactivation campaigns filling hygiene

$1.3M

Revenue at 80% of current staff capacity

+$530K

Recovered from filling empty slots

$0

New staff cost — it's already being paid

06

How We Fill the Chairs

6 Patient Acquisition Channels

SEO + Content

Rank for "dental implants Miami," "dentist Dadeland," "invisalign near me." Hub + spoke pages targeting $5K–$15K procedures. 10–15 new patients/mo once pages rank (3–6 months).

Google Business

Optimize both GBP listings. Weekly posts, photo updates, Q&A, review responses. Map pack = highest-intent local traffic. 8–12 new patients/mo from map clicks + calls.

AI Chat + Phone

24/7 bilingual chat on website + voice AI on both phone lines. Captures after-hours leads when office is closed. 5–10 leads/mo that would have been lost.

Recall Campaigns

Reactivate patients who haven't been back in 6+ months. Automated text/email sequences. Fastest way to fill hygiene — these patients already trust you.

Review Engine

Systematic post-visit review requests. Target 700+ Google reviews. Every 10 new reviews = measurable jump in map pack visibility. Trust signal that compounds.

Paid Ads (Later)

Google Ads for high-intent keywords once organic foundation is set. $2–3K/mo budget targets implants + emergency. 10–20 new patients/mo at $150–$300 cost per acquisition.

07

The Patient Math

How 40 New Patients/Mo Changes Everything

Per New Patient Value

First Visit (exam + cleaning)	$250 – $400
Treatment Diagnosed	$800 – $3,000
If Implant Case	$3,000 – $25,000
Lifetime Value (3-5 yrs)	$2,000 – $5,000+

40 Patients/Mo = Year 1 Impact

First-visit revenue	$120K – $192K
Treatment accepted (60%)	$230K – $860K
Hygiene recall (builds)	$80K – $150K
Year 1 Total Added	$430K – $1.2M

And It Compounds — Every New Patient Generates

2–3

Referrals/year

2–4

Hygiene visits/year

$2K–$5K

Lifetime value

08

Phase 2 — When Mon–Thu Is Full

Open Fridays

What Changes

Add 1 doctor-day (Friday)
Hygienists work 5 days instead of 4
No new hires — same staff, extra day
25% more capacity instantly

Revenue Impact

Doctor Production (Fri)	+$185K – $250K/yr
Hygiene Production (Fri)	+$115K – $155K/yr
Phase 2 Total Added	+$300K – $405K/yr

Dadeland Revenue After Phase 1 + 2

$1.6M – $1.9M

With the same staff — just fully booked Mon–Fri

09

Phase 3 — When Booked 2+ Weeks Out

Now Add the Doctor + Hygienists

New Hire	Cost	Revenue Added	Net Impact
3rd Full-Time GP (5 days)	$180K – $250K	$740K – $1.38M	+$490K – $1.13M
Hygienist #3	$75K – $95K	$250K – $400K	+$155K – $305K
Hygienist #4	$75K – $95K	$250K – $400K	+$155K – $305K
Supplies/Overhead	$50K – $80K	—	—
Phase 3 Total	$380K – $520K	$1.24M – $2.18M	+$800K – $1.74M net

This only works because Phase 1 marketing built the patient pipeline to fill the new providers on day one.

10

The Full Journey

Dadeland Revenue Growth — All Phases

Today

~$770K

Phase 1

$1.3M

Phase 2

$1.6M – $1.9M

Phase 3

$2.8M – $4.1M

3–5x

Total Growth

$0

Construction

6 mo

To Phase 2

12 mo

To Phase 3

11

Monthly Scorecard

KPIs to Track Every Month

Production & Revenue

GP Daily Production	Target: $3,700+
Hygiene Daily Production	Target: $1,200+
Collection Rate	Target: 95%+
Production/Collection Ratio	Target: <5% gap

Patient Flow

New Patients/Month	Target: 40–50
Case Acceptance Rate	Target: 80%+
Hygiene Reappointment	Target: 85%+
Schedule Fill Rate	Target: 85%+

Marketing

Website Leads/Month	Target: 60+
Phone Calls Tracked	Target: 100+
Google Rankings (Top 10)	Target: 15+ keywords
Google Reviews	Target: 700+ total

Overhead

Total Overhead %	Target: 55–65%
Staff Cost %	Target: 25–28%
Marketing Spend %	Target: 3–5%
Profit Margin	Target: 30–40%

12

The Path Forward

Fill. Open. Hire. Grow.

The 12 ops are already built. The infrastructure is ready.
Marketing fills the chairs. KPIs tell you when to hire.

Phase 1

Fill

Existing schedule to 80%+

Phase 2

Open

Fridays for +25% capacity

Phase 3

Hire

3rd GP + 2 hygienists

$4.1M

Dadeland potential

13