Amores Dental of Dadeland

Growth Projections

Fill the chairs first. Then expand.

Prepared March 2026

01

Verified from Open Dental

Dadeland Today — Real Numbers

12

Operatories Built

4-5

Ops Used Daily (Mon-Thu)

36%

Chair Utilization (Mon-Thu)

0%

Friday (Closed)

Current Schedule

Mon–Wed	Dr. Arocha + 2-3 hygienists + specialists rotating
Thursday	Dr. Amores + Dr. Rand (surgery) + 2 hygienists
Friday	CLOSED — 12 ops unused
Providers on days worked	Busy — 20-40 procedures/day each

The Real Issue (from data)

58.6% treatment acceptance — patients diagnosed but don't schedule
10,327 unscheduled procedures ($2.8M) sitting in charts
75.2% hygiene reappointment — 317 patients leave without rebooking
Collection rate dropped from 99% to 55% since Oct 2025

02

Verified from Open Dental

Where Revenue Is Leaking

Treatment
Acceptance

58.6%Target: 80%

80% target

Collection
Rate (Recent)

~55%Target: 95% (was 99% Jul 2025)

95%

Hygiene
Reappointment

75.2%Target: 85%

85%

Verified Revenue Gap (from Open Dental)

$2.8M Unscheduled + $540K Uncollected

58.6% treatment acceptance = $2.8M in diagnosed treatment never booked. Collection rate dropped to 55% = ~$90K/mo not collected.

03

The Game Plan

Fill First. Then Expand.

Phase 1

Fill Chairs

Marketing fills Dr. Arocha + hygiene schedules to 80%+. No hiring.

Phase 2

Open Friday

Once Mon–Thu is full, add Friday. Instant +25% capacity, zero new staff.

Phase 3

Hire & Grow

Add 3rd GP + 2 hygienists only when current providers are booked 2+ weeks out.

Hiring before filling = paying two salaries for one patient's worth of work

04

Hire Triggers

KPIs That Signal "Ready to Expand"

KPI	Current (Verified)	Target	Why It Matters
New Patients/Month	40/month (12-mo avg)	Already at target	Patient acquisition is strong — this is NOT the problem
Treatment Acceptance	58.6%	80%+	$2.8M diagnosed but unscheduled — the #1 revenue leak
Collection Rate	~55% (last 3 months)	95%+	Was 99% in Jul 2025 — dropped sharply, needs investigation
Hygiene Reappointment	75.2%	85%+	317 patients left without rebooking — $63K at risk per cycle
Dr. Arocha Daily Production	$4,461/day	Above $3,700-5,000 benchmark	Strong producer — not a performance issue
Chair Utilization	36% Mon-Thu / 30% full week	60%+ before hiring	4-5 of 12 ops used daily — Friday closed adds 12 unused ops

05

Phase 1 — Now

Convert & Retain Existing Patients

Fix the Leaks (Verified Data)

Treatment acceptance: 58.6% → 80% (+$750K/yr potential)
Collection rate: 55% → 95% (investigate billing decline)
Hygiene reappointment: 75.2% → 85% (317 patients at risk)
Reactivate $2.8M in unscheduled treatment
Pre-schedule every hygiene patient before they leave

Build Digital Presence

New website (current: 165 organic users/mo, 39s mobile engagement)
GBP optimization (current: 2 referrals in 3 months)
AI chat + after-hours voice for lead capture
SEO + content for patient education (supports acceptance)
Analytics to track every lead source

$2.4M

Current production (verified) — practice produces well

$280K+

Recoverable from reactivation at 10% conversion

$750K+

Potential if acceptance improves from 58.6% → 75%

06

How We Fill the Chairs

6 Patient Acquisition Channels

SEO + Content

Rank for "dental implants Miami," "dentist Dadeland," "invisalign near me." Hub + spoke pages targeting $5K–$15K procedures. 10–15 new patients/mo once pages rank (3–6 months).

Google Business

Optimize both GBP listings. Weekly posts, photo updates, Q&A, review responses. Map pack = highest-intent local traffic. 8–12 new patients/mo from map clicks + calls.

AI Chat + Phone

24/7 bilingual chat on website + voice AI on both phone lines. Captures after-hours leads when office is closed. 5–10 leads/mo that would have been lost.

Recall Campaigns

Reactivate patients who haven't been back in 6+ months. Automated text/email sequences. Fastest way to fill hygiene — these patients already trust you.

Review Engine

Systematic post-visit review requests. Target 700+ Google reviews. Every 10 new reviews = measurable jump in map pack visibility. Trust signal that compounds.

Paid Ads (Later)

Google Ads for high-intent keywords once organic foundation is set. $2–3K/mo budget targets implants + emergency. 10–20 new patients/mo at $150–$300 cost per acquisition.

07

The Patient Math

How 40 New Patients/Mo Changes Everything

Per New Patient Value

First Visit (exam + cleaning)	$250 – $400
Treatment Diagnosed	$800 – $3,000
If Implant Case	$3,000 – $25,000
Lifetime Value (3-5 yrs)	$2,000 – $5,000+

40 Patients/Mo = Year 1 Impact

First-visit revenue	$120K – $192K
Treatment accepted (60%)	$230K – $860K
Hygiene recall (builds)	$80K – $150K
Year 1 Total Added	$430K – $1.2M

And It Compounds — Every New Patient Generates

2–3

Referrals/year

2–4

Hygiene visits/year

$2K–$5K

Lifetime value

08

Phase 2 — When Mon–Thu Is Full

Open Fridays

What Changes

Add 1 doctor-day (Friday)
Hygienists work 5 days instead of 4
No new hires — same staff, extra day
25% more capacity instantly

Revenue Impact

Doctor Production (Fri)	+$185K – $250K/yr
Hygiene Production (Fri)	+$115K – $155K/yr
Phase 2 Total Added	+$300K – $405K/yr

Dadeland Revenue After Phase 1 + 2

$1.6M – $1.9M

With the same staff — just fully booked Mon–Fri

09

Unlock Hidden Budget

AI Insurance Verification → Fund Marketing

Current Cost (Manual Verification)

Staff time on verifications	40-60 hrs/week
Annual staff cost (est.)	$85K-$170K
Claim denials from errors	15-30%
Write-offs from bad verifications	$40-90K/yr

With AI (DentalRobot or Stratus)

AI platform cost	$150-600/mo per location
Annual cost (2 locations)	$3,600-14,400/yr
Staff reassigned to patient care	+Revenue generating
Claim denials reduced	30-40% fewer

Estimated Annual Savings

$70K – $155K/yr

Reinvest savings into marketing → fill Dr. Arocha's schedule → open Fridays → hire faster

10

The Reinvestment Loop

Turn Savings Into Patients

$70-155K

Saved from AI verification

$5-10K/mo

Redirected to marketing + ads

20-40

Additional new patients/mo

How the Loop Works

AI handles insurance verification → staff costs drop $70-155K/year
Reinvest $5-10K/month into Google Ads + Meta campaigns
Ads drive 20-40 additional new patients/month to Dadeland
Dr. Arocha's Mon-Wed fills to 80%+ → trigger to open Fridays
Open Fridays → adds $300-405K/yr with no new hires
Full schedule → hire 3rd GP + 2 hygienists with demand already proven

The insurance savings alone fund the marketing that fills every chair

$0 Net New Spend

The practice doesn't spend more — it spends smarter

11

Phase 3 — When Booked 2+ Weeks Out

Now Add the Doctor + Hygienists

New Hire	Cost	Revenue Added	Net Impact
3rd Full-Time GP (5 days)	$180K – $250K	$740K – $1.38M	+$490K – $1.13M
Hygienist #3	$75K – $95K	$250K – $400K	+$155K – $305K
Hygienist #4	$75K – $95K	$250K – $400K	+$155K – $305K
Supplies/Overhead	$50K – $80K	—	—
Phase 3 Total	$380K – $520K	$1.24M – $2.18M	+$800K – $1.74M net

This only works because Phase 1 marketing built the patient pipeline to fill the new providers on day one.

12

The Full Journey

Dadeland Revenue Growth — All Phases

Today

~$770K

Phase 1

$1.3M

Phase 2

$1.6M – $1.9M

Phase 3

$2.8M – $4.1M

3–5x

Total Growth

$0

Construction

6 mo

To Phase 2

12 mo

To Phase 3

13

Monthly Scorecard

KPIs to Track Every Month

Production & Revenue

GP Daily Production	Target: $3,700+
Hygiene Daily Production	Target: $1,200+
Collection Rate	Target: 95%+
Production/Collection Ratio	Target: <5% gap

Patient Flow

New Patients/Month	Target: 40–50
Case Acceptance Rate	Target: 80%+
Hygiene Reappointment	Target: 85%+
Schedule Fill Rate	Target: 85%+

Marketing

Website Leads/Month	Target: 60+
Phone Calls Tracked	Target: 100+
Google Rankings (Top 10)	Target: 15+ keywords
Google Reviews	Target: 700+ total

Overhead

Total Overhead %	Target: 55–65%
Staff Cost %	Target: 25–28%
Marketing Spend %	Target: 3–5%
Profit Margin	Target: 30–40%

14

Verified from Open Dental

What the Data Actually Shows

$2.4M

Annual Production
(Dadeland)

40

New Patients/Mo
(12-month avg)

2,442

Active Patients
(last 18 months)

$4,461

Dr. Arocha Daily
Production (avg)

Key Insight

The practice does NOT have a patient acquisition problem.

40 new patients/month is strong. The issue is converting them and retaining them.

15

Industry Benchmarks

How Dadeland Compares

Metric	Industry Benchmark	Dadeland (Verified)	Status
New Patients/Month	25-50 per FT dentist	40/month (1.2 FT GPs)	Healthy
Active Patients	1,500-2,000 per FT GP	2,442 (~2,035/GP)	Healthy
GP Daily Production	$3,700-$5,000/day	$4,461/day (Dr. Arocha)	Above Average
Treatment Acceptance	80-90% (general practice)	58.6%	Below — #1 Issue
Collection Rate	95%+	~55% (recent)	Critical — Was 99%
Hygiene Reappointment	85%+ (top: 90%)	75.2%	Below Target

Source: Planet DDS 2025 Industry Outlook (3,400+ practices), Overjet, Pearl AI, Dental Economics

The top half of the scorecard is green. The bottom half is red. Fix the red — the green is already working.

16

Where Revenue Is Leaking

Three Numbers That Need to Change

58.6%

Treatment Acceptance
Target: 80%

~55%

Collection Rate (Recent)
Target: 95%

75.2%

Hygiene Reappointment
Target: 85%

Unaccepted treatment	$2,822,804
Uncollected (6 months)	~$540,000
Hygiene patients at risk	317 patients
At-risk hygiene revenue	~$63,400/cycle

Collection rate mid-2025	83-99%
Collection rate now	50-61%
Monthly gap	~$90K/month
Needs investigation	Billing? Insurance lag?

17

Money on the Table

$2.8M in Unscheduled Treatment

Treatment	Cases	Unbooked Revenue
Orthodontic treatment	80	$451,135
Porcelain crowns	165	$226,802
Implant placement	84	$218,513
Retainer crowns	106	$141,994
Abutment crowns	68	$113,964
Full mouth restoration	3	$104,000
Total (all categories)	10,215	$2,807,887

At industry benchmark 8-15% reactivation rate

$224K – $421K

Recoverable revenue from reactivation campaigns — zero new patients needed

18

Immediate Action

Reactivation Campaign Plan

Priority 1

329 Patients

High-value: 84 implants + 80 ortho + 165 crowns

Potential: $896K → ~$90K at 10%

Priority 2

317 Patients

Hygiene recall — no future appointment booked

Potential: $63K → ~$10K at 15%

Priority 3

10,215 Total

All unscheduled treatment — segmented by recency

Potential: $2.8M → ~$280K at 10%

Week 1: Personal phone calls to 329 high-value patients
Week 2: Follow-up text with scheduling link
Week 3: Email with financing options + treatment update
Week 4: Final text with limited-time incentive
Ongoing: Automated recall texts for hygiene patients

19

Revised Strategy

What Changes With This Data

Original Assumption

Practice needs more patients
Marketing = patient acquisition
Dr. Arocha's schedule has gaps
Revenue estimated at $1.4-2.0M

What Data Reveals

40 new patients/month — already strong
Marketing = conversion + retention + digital presence
58.6% acceptance is the real bottleneck
Revenue is actually $2.4M — practice produces well

The $2.8M in unscheduled treatment is worth more than any ad campaign.

Fix the leaks first. Build digital presence. Then scale with marketing.

20

The Path Forward

Reactivate. Convert. Retain. Grow.

The patients are already there. The production is strong. Fix the leaks, build the digital presence, and unlock the $2.8M sitting in your charts.

$280K+

Recoverable from reactivation

58→80%

Acceptance rate target

55→95%

Collection rate target

$4.1M

Dadeland potential

21