Amores Dental of Dadeland

Growth Projections

Fill the chairs first. Then expand.

Prepared March 2026

01

The Real Picture

Dadeland Today — Underutilized

12

Operatories Built

4

Doctor-Days/Week

~30%

Estimated Chair Use

Gaps

Schedule Not Full

Current Schedule

Mon–Wed	Dr. Arocha (GP)
Thursday	Dr. Amores (GP) — works PB all other days
Friday	CLOSED
Hygiene	2 hygienists — not fully booked

The Problem

Doctor schedule has empty slots
Hygiene chairs not fully booked
12 ops built, only 3-4 used daily
Adding staff into empty chairs = more cost, same revenue

02

Revenue Left on the Table

Current vs. Capacity With Existing Staff

Dr. Arocha
(Mon–Wed)

~$400Kof $890K potential

80% target

Dr. Amores
(Thu only)

~$120Kof $220K potential

80% target

2 Hygienists
(Mon–Thu)

~$250Kof $500K potential

80% target

Estimated Revenue Gap — Already-Paid Staff Sitting Idle

$500K – $840K/yr

Revenue that can be recovered by filling existing schedules — no new hires needed

03

The Game Plan

Fill First. Then Expand.

Phase 1

Fill Chairs

Marketing fills Dr. Arocha + hygiene schedules to 80%+. No hiring.

Phase 2

Open Friday

Once Mon–Thu is full, add Friday. Instant +25% capacity, zero new staff.

Phase 3

Hire & Grow

Add 3rd GP + 2 hygienists only when current providers are booked 2+ weeks out.

Hiring before filling = paying two salaries for one patient's worth of work

04

Hire Triggers

KPIs That Signal "Ready to Expand"

KPI	Today (Est.)	Hire Trigger	Why It Matters
Patients/Day (Doctor)	6–8	10–12 consistently	Schedule at 85%+ = time to add a provider
Patients/Day (Hygiene)	5–6 per hygienist	8–10 per hygienist	Full hygiene = add chairs before adding doctors
New Patients/Month	~15–25 (est.)	40–50+	Need steady flow before schedule can sustain a new GP
Schedule Booked Out	Same-day slots open	2+ weeks out	Patients waiting = proof of demand
Case Acceptance Rate	Unknown	80%+	Diagnosing but not converting = marketing won't help
Hygiene Reappointment	Unknown	85%+	Patients returning = compounding growth

05

Phase 1 — Now

Fill Existing Capacity

Target: Mon–Thu at 80%+

Dr. Arocha: 10+ patients/day (Mon–Wed)
Dr. Amores: 10+ patients/day (Thu)
Both hygienists: 8+ patients/day each
40+ new patients/month across both locations
Schedule booked 2+ weeks out

What Marketing Delivers

SEO + content driving organic new patients
Google Business Profile optimized for local search
AI chat + phone capturing after-hours leads
Review generation building social proof
Recall/reactivation campaigns filling hygiene

$1.3M

Revenue at 80% of current staff capacity

+$530K

Recovered from filling empty slots

$0

New staff cost — it's already being paid

06

How We Fill the Chairs

6 Patient Acquisition Channels

SEO + Content

Rank for "dental implants Miami," "dentist Dadeland," "invisalign near me." Hub + spoke pages targeting $5K–$15K procedures. 10–15 new patients/mo once pages rank (3–6 months).

Google Business

Optimize both GBP listings. Weekly posts, photo updates, Q&A, review responses. Map pack = highest-intent local traffic. 8–12 new patients/mo from map clicks + calls.

AI Chat + Phone

24/7 bilingual chat on website + voice AI on both phone lines. Captures after-hours leads when office is closed. 5–10 leads/mo that would have been lost.

Recall Campaigns

Reactivate patients who haven't been back in 6+ months. Automated text/email sequences. Fastest way to fill hygiene — these patients already trust you.

Review Engine

Systematic post-visit review requests. Target 700+ Google reviews. Every 10 new reviews = measurable jump in map pack visibility. Trust signal that compounds.

Paid Ads (Later)

Google Ads for high-intent keywords once organic foundation is set. $2–3K/mo budget targets implants + emergency. 10–20 new patients/mo at $150–$300 cost per acquisition.

07

The Patient Math

How 40 New Patients/Mo Changes Everything

Per New Patient Value

First Visit (exam + cleaning)	$250 – $400
Treatment Diagnosed	$800 – $3,000
If Implant Case	$3,000 – $25,000
Lifetime Value (3-5 yrs)	$2,000 – $5,000+

40 Patients/Mo = Year 1 Impact

First-visit revenue	$120K – $192K
Treatment accepted (60%)	$230K – $860K
Hygiene recall (builds)	$80K – $150K
Year 1 Total Added	$430K – $1.2M

And It Compounds — Every New Patient Generates

2–3

Referrals/year

2–4

Hygiene visits/year

$2K–$5K

Lifetime value

08

Phase 2 — When Mon–Thu Is Full

Open Fridays

What Changes

Add 1 doctor-day (Friday)
Hygienists work 5 days instead of 4
No new hires — same staff, extra day
25% more capacity instantly

Revenue Impact

Doctor Production (Fri)	+$185K – $250K/yr
Hygiene Production (Fri)	+$115K – $155K/yr
Phase 2 Total Added	+$300K – $405K/yr

Dadeland Revenue After Phase 1 + 2

$1.6M – $1.9M

With the same staff — just fully booked Mon–Fri

09

Unlock Hidden Budget

AI Insurance Verification → Fund Marketing

Current Cost (Manual Verification)

Staff time on verifications	40-60 hrs/week
Annual staff cost (est.)	$85K-$170K
Claim denials from errors	15-30%
Write-offs from bad verifications	$40-90K/yr

With AI (DentalRobot or Stratus)

AI platform cost	$150-600/mo per location
Annual cost (2 locations)	$3,600-14,400/yr
Staff reassigned to patient care	+Revenue generating
Claim denials reduced	30-40% fewer

Estimated Annual Savings

$70K – $155K/yr

Reinvest savings into marketing → fill Dr. Arocha's schedule → open Fridays → hire faster

10

The Reinvestment Loop

Turn Savings Into Patients

$70-155K

Saved from AI verification

$5-10K/mo

Redirected to marketing + ads

20-40

Additional new patients/mo

How the Loop Works

AI handles insurance verification → staff costs drop $70-155K/year
Reinvest $5-10K/month into Google Ads + Meta campaigns
Ads drive 20-40 additional new patients/month to Dadeland
Dr. Arocha's Mon-Wed fills to 80%+ → trigger to open Fridays
Open Fridays → adds $300-405K/yr with no new hires
Full schedule → hire 3rd GP + 2 hygienists with demand already proven

The insurance savings alone fund the marketing that fills every chair

$0 Net New Spend

The practice doesn't spend more — it spends smarter

11

Phase 3 — When Booked 2+ Weeks Out

Now Add the Doctor + Hygienists

New Hire	Cost	Revenue Added	Net Impact
3rd Full-Time GP (5 days)	$180K – $250K	$740K – $1.38M	+$490K – $1.13M
Hygienist #3	$75K – $95K	$250K – $400K	+$155K – $305K
Hygienist #4	$75K – $95K	$250K – $400K	+$155K – $305K
Supplies/Overhead	$50K – $80K	—	—
Phase 3 Total	$380K – $520K	$1.24M – $2.18M	+$800K – $1.74M net

This only works because Phase 1 marketing built the patient pipeline to fill the new providers on day one.

12

The Full Journey

Dadeland Revenue Growth — All Phases

Today

~$770K

Phase 1

$1.3M

Phase 2

$1.6M – $1.9M

Phase 3

$2.8M – $4.1M

3–5x

Total Growth

$0

Construction

6 mo

To Phase 2

12 mo

To Phase 3

13

Monthly Scorecard

KPIs to Track Every Month

Production & Revenue

GP Daily Production	Target: $3,700+
Hygiene Daily Production	Target: $1,200+
Collection Rate	Target: 95%+
Production/Collection Ratio	Target: <5% gap

Patient Flow

New Patients/Month	Target: 40–50
Case Acceptance Rate	Target: 80%+
Hygiene Reappointment	Target: 85%+
Schedule Fill Rate	Target: 85%+

Marketing

Website Leads/Month	Target: 60+
Phone Calls Tracked	Target: 100+
Google Rankings (Top 10)	Target: 15+ keywords
Google Reviews	Target: 700+ total

Overhead

Total Overhead %	Target: 55–65%
Staff Cost %	Target: 25–28%
Marketing Spend %	Target: 3–5%
Profit Margin	Target: 30–40%

14

Verified from Open Dental

What the Data Actually Shows

$2.4M

Annual Production
(Dadeland)

40

New Patients/Mo
(12-month avg)

2,442

Active Patients
(last 18 months)

$4,461

Dr. Arocha Daily
Production (avg)

Key Insight

The practice does NOT have a patient acquisition problem.

40 new patients/month is strong. The issue is converting them and retaining them.

15

Where Revenue Is Leaking

Three Numbers That Need to Change

58.6%

Treatment Acceptance
Target: 80%

~55%

Collection Rate (Recent)
Target: 95%

75.2%

Hygiene Reappointment
Target: 85%

Unaccepted treatment	$2,822,804
Uncollected (6 months)	~$540,000
Hygiene patients at risk	317 patients
At-risk hygiene revenue	~$63,400/cycle

Collection rate mid-2025	83-99%
Collection rate now	50-61%
Monthly gap	~$90K/month
Needs investigation	Billing? Insurance lag?

16

Money on the Table

$2.8M in Unscheduled Treatment

Treatment	Cases	Unbooked Revenue
Orthodontic treatment	80	$451,135
Porcelain crowns	165	$226,802
Implant placement	84	$218,513
Retainer crowns	106	$141,994
Abutment crowns	68	$113,964
Full mouth restoration	3	$104,000
Total (all categories)	10,215	$2,807,887

At industry benchmark 8-15% reactivation rate

$224K – $421K

Recoverable revenue from reactivation campaigns — zero new patients needed

17

Immediate Action

Reactivation Campaign Plan

Priority 1

329 Patients

High-value: 84 implants + 80 ortho + 165 crowns

Potential: $896K → ~$90K at 10%

Priority 2

317 Patients

Hygiene recall — no future appointment booked

Potential: $63K → ~$10K at 15%

Priority 3

10,215 Total

All unscheduled treatment — segmented by recency

Potential: $2.8M → ~$280K at 10%

Week 1: Personal phone calls to 329 high-value patients
Week 2: Follow-up text with scheduling link
Week 3: Email with financing options + treatment update
Week 4: Final text with limited-time incentive
Ongoing: Automated recall texts for hygiene patients

18

Revised Strategy

What Changes With This Data

Original Assumption

Practice needs more patients
Marketing = patient acquisition
Dr. Arocha's schedule has gaps
Revenue estimated at $1.4-2.0M

What Data Reveals

40 new patients/month — already strong
Marketing = conversion + retention + digital presence
58.6% acceptance is the real bottleneck
Revenue is actually $2.4M — practice produces well

The $2.8M in unscheduled treatment is worth more than any ad campaign.

Fix the leaks first. Build digital presence. Then scale with marketing.

19

The Path Forward

Reactivate. Convert. Retain. Grow.

The patients are already there. The production is strong. Fix the leaks, build the digital presence, and unlock the $2.8M sitting in your charts.

$280K+

Recoverable from reactivation

58→80%

Acceptance rate target

55→95%

Collection rate target

$4.1M

Dadeland potential

20